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MEMBERSHIP DASHBOARD

Edmunds Insider

My Role: 

Designer/Director

  • Directed and mentored associate designers and interns

  • Conducted usability testing

  • Helped defined pain points and problem statements

  • Wireframes in Sketch

  • Assisted with UI design in Sketch

Overview

The Edmunds insider program was created for shoppers to gain valuable price drop notifications and conquest sales with competing OEM's.  

Challenge

Create a feature-rich portal that is seamless with Edmunds.com. Make it engaging enough so users' becomes an evangelist for the brand. 

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